Dear Valued Customers and Partners,
We are thrilled to announce a significant and exciting change in our company’s journey: American Store Fixture is officially changing its name to American Millwork Solutions, effective immediately.
This name change reflects our evolved identity and a more accurate representation of the comprehensive services and high-quality products we offer. While “American Store Fixture” served us well, our capabilities have expanded far beyond just store fixtures. “American Millwork Solutions” better encapsulates our expertise in custom millwork, architectural casework, and a broader range of specialized woodworking solutions for various industries.
What does this mean for you? In short, business will continue as usual, but with an enhanced commitment to innovation and excellence under our new name. You can expect the same dedicated team, the same exceptional craftsmanship, and the same unwavering commitment to your success that you’ve come to know and trust. Our ownership, management, and operational structure remain unchanged.
Our new name, American Millwork Solutions, highlights our dedication to providing tailored, high-quality millwork solutions that precisely meet your project requirements. We are excited about this evolution and believe it positions us to better serve your evolving needs and support your future endeavors.
We want to thank you for your continued trust and partnership. We look forward to building on our strong relationships and achieving even greater success together as American Millwork Solutions.
If you have any questions, please do not hesitate to reach out to us.
Sincerely,
The Team at American Millwork Solutions
Your trusted American Store Fixture partner has rebranded to better serve DFW’s commercial millwork needs—same team, same quality, expanded capabilities.
What the Rebrand of American Store Fixture in Dallas Means for You
The name has changed, but everything you trusted about American Store Fixture for over 20 years is still here—and stronger than ever.
- Same Dallas-Fort Worth leadership and craftsmen
- Same phone number, same email, same point of contact
- Same on-time, on-budget delivery promise
- New expanded services: full architectural millwork, casework, and turn-key build-outs
Common Questions About the American Store Fixture in Dallas Rebrand
Will my current project be affected?
No. All open orders, timelines, and pricing stay exactly the same.
Still locally owned and Dallas-based?
100%—same ownership, same shop, same DFW focus.
Can I still say “American Store Fixture” when I call?
Absolutely. We’ll always know it’s you.
